| Pub. Date | : Dec' 2023 |
|---|---|
| Product Name | : The IUP Journal of Case Folio |
| Product Type | : Article |
| Product Code | : IJCF041223 |
| Author Name | : Sapna Rakesh and Nidhi Srivastava |
| Availability | : YES |
| Subject/Domain | : Management |
| Download Format | : PDF Format |
| No. of Pages | : 12 |
AA Healthcare, an online platform specializing in video consultations through an innovative and cost-effective telemedicine device, has encountered challenges in expanding its services, despite a successful five-year track record. Amjad Ali's (Founder) groundbreaking solution has emerged as a sustainable healthcare option for underserved communities in Bihar and Jharkhand. The platform currently functions as a comprehensive healthcare resource, providing convenient access to doctors, hospitals, diagnostic centers, medical stores, ambulances, blood banks, etc. The growth of such firms is particularly significant in India, where affordable healthcare access remains a major concern for policymakers. This case relies on primary data collected between 2019 and 2022, encompassing personal and telephonic interviews, as well as face-to-face meetings with the lead protagonist. The primary objective of the study is to showcase the need for sustainable innovations in the telemedicine and e-healthcare sectors. Moreover, the case study aims to identify and address the challenges hindering the scalability of such services. By highlighting both the successes and obstacles faced by AA Healthcare, this case study contributes to a broader comprehension of scaling telemedicine services for affordable healthcare.
On a rainy day, Amjad Ali (Ali), the Founder and CEO of now known as AA Healthcare, sat alone on his porch, deep in thought. The sound of raindrops accompanied his pensive mood, causing him to overlook the tea and hot pakoras (Indian savory dish) in front of him. The rain brought back memories of the devastating floods in Bihar back in 2017 and how it changed the trajectory of his life. It also reminded him of the diseases that plagued the region during that time and how his innovative healthcare device provided timely and affordable medical aid to many households in Bihar and Jharkhand. However, it also served as a painful reminder that there were still many patients who had no access to affordable healthcare.